Analisis Faktor-Faktor Yang Mempengaruhi Permintaan Pulsa Kartu As Prabayar Di Kota Kupang

DASALES, Oliver Handibhakara (2019) Analisis Faktor-Faktor Yang Mempengaruhi Permintaan Pulsa Kartu As Prabayar Di Kota Kupang. Undergraduate thesis, Universitas Katolik Widya Mandira Kupang.

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Abstract

The purposes of this research are 1) To identify the influence of the phone credit price of As SIM card, Income, and the Frequency of Communication partially and its significance towards the Demand of Prepaid Phone Credit of As SIM Card in the city of Kupang. 2) To identify the influence of phone credit price of As SIM Card, Income, Frequency of communication simultaneously and its significance towards the Demand of Prepaid Phone Credit of As SIM Card in the city of Kupang. This research was carried out using Quantitative Data, the type of data which can be directly quantified or measured, in form of information or explanation which are stated in numbers. The source of data used in this research was primary data which was obtained directly from the main source (without intermediary). There were 100 samples in this research which then were processed using Eviews 10 and analyzed using regression model and inferential statistic with four tests, 1). Classical Assumption Test, 2). Multiple linear regression analysis, 3). Hypothesis test, 4). Coefficient of determination analysis (R2 ). The result of research showed: the variable of phone credit price of As SIM Card, Income, the Frequency of Communication, have a simultaneous influence toward the demand of phone credit in the city of Kupang. The phone credit price of As, partially influence in a negative and significant way toward the demand of prepaid phone credit of As SIM Card in the city of Kupang. Whereas the variable of Income, partially influence in a positive and significant way towards the variable of the demand of prepaid phone credit of As SIM Card in the city of Kupang. The frequency of communication toward partially influence in a positive and insignificant towards the variable of the demand of prepaid phone credit of As SIM Card in the city of Kupang. Telkomsel has a tremendous influence for the people of Kupang due to the existence of As GSM Card, the people of Kupang have lots of options in utilizing cheaper and good quality telecommunication services. With the result of coefficient of determination Goodness of fit test (R2 ) 0.921164 or 92.11% of dependent variable of the prepaid phone credit price of As SIM Card (X1), Income (X2). The frequency of communication (X3). Whereas the rest 7.89 percent was explained by other variables which were not included in this research. With the result of this research, the research expects that Telkomsel as the owner and manager of As SIM Card to maintain its existed performance and quality.

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