Strategi Politik Push Dan Pass Dalam Kemenangan Anggota DPRD Terpilih Partai Amanat Nasional Di Kabupaten Manggarai Tahun 2019 (Studi Kasus Kemenangan Magdalena Manul Dan Ursula Anur)

SEDIA, Maria Restiana (2022) Strategi Politik Push Dan Pass Dalam Kemenangan Anggota DPRD Terpilih Partai Amanat Nasional Di Kabupaten Manggarai Tahun 2019 (Studi Kasus Kemenangan Magdalena Manul Dan Ursula Anur). Undergraduate thesis, Universitas Katolik Widya Mandira Kupang.

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Abstract

This thesis is entitled The Political Strategy of Push and Pass in the Victory of National Mandate Party Elected DPRD Members in Manggarai Regency in 2019 (Case Study of the Victory of Magdalena Manul and Ursula Anur). The main problem in this research: How is the Push and Pass Political Strategy in the Victory of the National Mandate Party-Elected DPRD Members in Manggarai Regency in 2019 in the Victory of Magdalena Manul and Ursula Anur. This study aims to describe the Push and Pass Political Strategy in the Victory of National Mandate Party-Elected DPRD Members in Manggarai Regency in 2019 (Case Study of the Victory of Magdalena Manul and Ursula Anur). The theory used to answer the research problem is a Political Marketing Strategy in the form of Push and Pass. This study used descriptive qualitative method. Primary data sources are informants while secondary data are documents related to research variables. Data collection techniques used were interviews, observation, and documentation. The data analysis stage was carried out through data reduction, data presentation, conclusion drawing stage and then analyzed descriptively qualitatively. The results of the study show that (1). The push marketing strategy used by Magdalena Manul and Ursula Anur is in the form of exposing political promises that are tailored to issues heard from their supporters in their electoral area, such as improving educational infrastructure, building clean water facilities (piping), building road infrastructure. and SME assistance. In building emotional closeness with the community, Magdalena Manul and Ursula Anur are always directly involved in social activities in the community such as school parties (wuat wai), new arrivals, weddings and funerals. Magdalena Manul and Ursula Anur are often involved in social service activities in their respective electoral districts such as cleaning in the church/chapel environment, mutual cooperation repairing damaged roads and cleaning the environment, whereas if they are unable to attend the social service activities, they will be represented by the success team by bringing donations of money. or food and drink.(2) The pass marketing strategy, used by Magdalena Manul and Ursula Anur, is in the form of involving community leaders as campaigners who are based more on political considerations, especially in terms of their character in society so as to mobilize and gather mass and facilitate the political work of both during the campaign amid the breadth and magnitude of area of Dapil II and III of Manggarai Regency. Magdalena Manul and Ursula Anur use Tua Golo or Traditional Leaders as campaigners based more on political considerations in the socio-Mangarai community, believing that Tua Golo is a leader who is a role model in society Based on the results of the analysis above, it can be concluded that the victory of Magdalena Manul and Ursula Anur is inseparable from the influence of a push marketing strategy in the form of exposing political promises, building emotional closeness with the community through social activities and being involved in social services as well as pass marketing involving community leaders and traditional leaders in political campaigns. Starting from the conclusions above, the authors suggest: a). In the future to Magdalena Manul and Ursula Anur to explore, listen to and fight for the aspirations of the people in Dapil II and Dapil III through recess activities. b) In the future for Tua Golo not to get involved in practical politics and not to use the traditional house (mbaru gendang) as a means to gain votes by political actors in the momentum of democracy.

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