Pelatihan Pemasaran Berbasis Digital Bagi Ibu-Ibu PKK Dusun 1 Desa Penfui Timur

LAWALU, Emiliana Martuti and INDRAWATI, Agnes Susanti (2024) Pelatihan Pemasaran Berbasis Digital Bagi Ibu-Ibu PKK Dusun 1 Desa Penfui Timur. Journal of Human And Education, 4 (1). pp. 515-520. ISSN 2776-5857

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Abstract

Penfui Timur Village, especially Hamlet 1, is known as a producer of ikat woven fabric. Even so, the community in Penfui Timur Village has not been able to fully optimize or produce innovative products made from ikat woven fabric. Therefore, through this socialization activity, it is hoped that the people of Penfui Timur Village can take advantage of their potential, maintaining the sustainability of their lives. This community service aims to convey information to women, especially PKK mothers, about entrepreneurship and business opportunities in the digital era and the future, especially through creative economic activities. Thus, it is hoped that women can achieve economic independence. This community service activity also aims to empower the community, especially PKK RT 003 members, to increase family income through creative management of woven fabric scraps. The method applied in the implementation of this service is a qualitative method involving observation and interviews with residents of East Penfui Village. The impact of the implementation of this service includes increasing the knowledge of PKK women regarding the concept of creative economy, namely by converting unused items such as leftover woven fabrics into valuable products. In addition, the women also gained additional knowledge in creating innovative products from leftover woven fabrics and understanding online marketing strategies. This service aims to increase community income and welfare, create new job opportunities, increase the competitiveness of local handicraft products, and preserve local culture and traditions. Thus, it is hoped that the community in Penfui Timur Village can optimally utilize the existing potential to maintain their survival.

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