Analisis Permintaan Wahana Permainan Anak Di Lippo Plaza Kota Kupang

HERIN, Emanuel Soda (2020) Analisis Permintaan Wahana Permainan Anak Di Lippo Plaza Kota Kupang. Undergraduate thesis, Universitas Katolik Widya Mandira.

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Abstract

The purpose of this research is 1) To determine the effect of Price, Revenue,Number of Children, education partially and significantly on the Demand for Game Services in Lippo Plaza Kupang City. 2) To determine the effect of Price, Revenue, Number of Children, education simultaneously and significantly on Demand for Game Services in Lippo Plza, Kupang City. 3) To find out the effect of the game at Lippo Plaza on the community of Kupang City. This research uses Quantitative Data, a type of data that can be measured or calculated directly, in the form of information or explanation stated by numbers or in the form of numbers. Source of data that used in this study is primary data which is a source of research data obtained directly from the original source(not through intermediaries). In this study, there were 60 samples that processed using Eviews 10 and analyzed using regression models and inferential statistics with four tests, namely; 1) Classical assumption test 2) Multiple linear regression analysis 3) Hypotheses test 4) Analysis of the coefficient of determination (R2). The results of the research were obtained: variable Prices, Income, Amoun of Children, Education simultaneously affect the demand for Games Kupang Lippo Plaza. Prices, in a partial, negative and significant manner to Game Demand in Kupang Lippo Plaza. While the income partially, is positive and not significant effect on Game Demand in Kupang Lippo Plaza. The number of children is positive and significant effect on the Demand for Game at the kupang Lippo Plaza. Education, partially has a positive and significant effect on the Demand for Games in Lippo Plaza Kupang. Amusement rides in Kupang Lippo Plaza has a huge contribution for the people of Kupang City related to participation The children's playground that will train children and introduce more sophisticated technologies and train brain intelligence for children. With the Results of the Determination Coefficient Goodness of fit test (R2) of 0.812316 or 81,23% Dependent Variables (Game Requests) can be accepted by the variable variable Ticket Price (X1), Income (X2) Number of Children (X3), Education (X4). While 18,77% were accepted by variable variables which were not included in this study. With the results of research submitted to employees at Lippo Plaza Kupang in order to pay attention to the quality of services provided to visitors.

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