Strategi Pengembangan Industri Wisata Sentra Tenun Ikat Lepo Lorun Di Kabupaten Sikka

HARYANTI, Elisabeth Dewi (2020) Strategi Pengembangan Industri Wisata Sentra Tenun Ikat Lepo Lorun Di Kabupaten Sikka. Undergraduate thesis, Unika Widya Mandira.

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Abstract

The problem raised in this study is how industry is characterized on color run central tourist development strategies using SWOT analysis and analytical hierarchy of processes in determinin thw alternative priority of the development of tourism policy weaving the research report’s purpose to identify internal factors (Strength and weakness) and external factors (opportunity and threats) looms central Lepo Lorun and decide centralized tourist development strategies in efforts to increase the number of tourists or consumers. The type of data in this study is divided into two types of data according to qualities and data according to qualities are divided on quantitative and qualitative data while the source is divided on primery and secondary data, data are processed using qualitative descriptive techniques. Based on analysis it can be concluded that the strengths and weaknesses in the IFAS table as well as the opportunities and threats in the EFAS table with the total internal strategy factor score (3.59) and the total external factor strategy score (3.38), the strategy that needs to be applied is a progressive strategy to expand market share. While the policy alternative that becomes a priority in increasing tourists Lepo Lorun woven is a home stay (0.20). Seeing from the analysis it was suggested that managers should build a program as a model for the development of the weaving industry central lepo lorun as well as the importance of the support of governments both encouragingand material both to support the development of the tourist industry central lepo lorun, because weaving is a culture heritage of the nation that must be preserved

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