Analisis Permintaan Daging Babi Di Pasar Inpres Naikoten 1 Kota Kupang

NAHA, Audaks Vandry (2021) Analisis Permintaan Daging Babi Di Pasar Inpres Naikoten 1 Kota Kupang. Undergraduate thesis, Universitas Katolik Widya Mandira Kupang.

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Abstract

The objectives of this study are 1). To know the description of pork prices, consumption income and prices of other goods. 2) To determine the effect of price factors, consumer income, and the price of other goods, both simultaneously and partially have a significant effect on the demand for pork in the Naikoten 1 presidential market in Kupang City. This research uses quantitative data, a type of data that can be measured or calculated directly, in the form of information or explanation expressed in numbers or in the form of numbers. Sources of data used in this study are primary data, which is a source of research data obtained directly from the original source (not through intermediaries). There are 75 samples in this study then processed using Eviews 10 and analyzed using regression models and inferential statistics with four tests, namely 1) classical assumption test 2) Multiple linear regression analysis 3) Hypothesis test 4) Analysis of the coefficient of determination (R2). The results obtained: The price of pork in the presidential market increased by 1 price of Rp. 70,000 and Rp. 75,000 / kg. the lowest consumer income is Rp. 1,000,000, while the highest consumer income is Rp. 10,000,000. price of other goods (Chicken Meat) is the lowest purchased by consumers Rp. 50,000, while the price of other goods (Chicken Meat) purchased by consumers is Rp. 65,000. Variable Pork Price (X1), Consumer Income (X2), Prices of Other Goods (X3) have a simultaneous effect on Pork Demand (Y) in the presidential market is increasingotent 1. While partially Pork Price Variable (X1) partially has a positive effect and not significant in the ascending presidential market 1. The consumer income variable (X2) partially has a positive and significant effect on the ascending presidential market 1. The price of other goods variable (X3) partially has a positive and significant effect on the Naikotent presidential market 1. With the result of the coefficient of determination The goodness of fit test (R2) of 0.287294 or 28.72% The dependent variable (game demand) can be explained by the independent variable pork price (X1), consumer income (X2) the price of other goods (chicken meat) (X3). Meanwhile, the remaining 71.28% is explained by other variables which are not included in this study. With the results of this study it is suggested to the Government of Kupang City, in this case PD Pasar Kota Kupang, to rearrange the place where pork is sold so that the place is tidier and cleaner For sellers to pay attention to cleanliness in order to attract consumers' attention, besides that sellers must also pay attention to quality pork for sale.

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