Pengaruh Bauran Pemasaran Jasa Terhadap Kinerja Pemasaran Pada PT. Asuransi Umum Bumiputera Muda (BUMIDA) 1967 Kupang

MESAH, Mery Adelfina (2021) Pengaruh Bauran Pemasaran Jasa Terhadap Kinerja Pemasaran Pada PT. Asuransi Umum Bumiputera Muda (BUMIDA) 1967 Kupang. Undergraduate thesis, Universitas Katolik Widya Mandira Kupang.

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Abstract

The data analysis model used is Descriptive Statistical Analysis in the form of respondent’s perceptions and Inferential Statistical Analysis to test the effect of the independent variable on the dependent variable. The data sources used in this study are primary data and secondary data, while the types of data used are quantitative data and qualitative data. The results showed that the respondent’s perception was very good. Then the results of Inferential Statistical Analysis in this case multiple linear regression analysis show that the Product, Price, Promotion, Place, Employees, Physical Evidence and Process variables together (Simultaneously) have a positive and significant effect on the marketing performance of PT. Bumiputera Muda General Insurance (Bumida) 1967. As well as partially variable Product, Price, Promotuion,Place, Employees, Physical Evidence and Process have a positive and significant effect on the marketing performance of PT. Bumiputera Muda General Insurance (Bumida) 1967. Based on the results of this study, it is suggested that companies need to pay attention to the variables used in this study because they can improve the marketing performance of PT. Bumiputera Muda General Insurance (Bumida) 1967.

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