Analisis Faktor-Faktor Yang Mempengaruhi Pendapatan Pengusaha Tanaman Hias Kios Bunga Wijaya Di Kelurahan Kayu Putih Kecamatan Oebobo Kota Kupang

SERAN, Kristoforus Herdiyanto (2021) Analisis Faktor-Faktor Yang Mempengaruhi Pendapatan Pengusaha Tanaman Hias Kios Bunga Wijaya Di Kelurahan Kayu Putih Kecamatan Oebobo Kota Kupang. Undergraduate thesis, Universitas Katolik Widya Mandira.

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Abstract

The purpose of this study is 1) To find out the effect of Ornamental Plant Prices, Consumer Income partially and significantly on the Income of Ornamental Plant Entrepreneurs at Wijaya Flower Kiosk. 2) To find out the effect of Ornamental Plant Prices, Consumer Income simultaneously and significantly on the Involvement of Ornamental Plant Entrepreneurs at Wijaya Flower Kiosk. This research uses Quantitative Data, a type of data that can be measured or calculated directly, in the form of information or explanations expressed by numbers or in the form of numbers. The data source used in this study is primary data is a source of research data obtained directly from the original source (not through intermediaries). There were 30 samples in this study then processed using Eviews 10 and analyzed using regression models and inferential statistics with four tests namely 1) Classical assumption test 2) Multiple linear regression analysis 3) Hypothesis test 4) Determination coefficient analysis (R2). The results of the study were obtained: variable Price of Ornamental Plants, Consumer Income, simultaneously affects the Income of Ornamental Flower Entrepreneurs at Wijaya Flower Kiosk. The price of Ornamental Plants, partially positively and significantly affects the Income of Ornamental Plant Entrepreneurs at Wijaya Flower Kiosk amounting to Rp5,457135. Consumer Income partially positively and significantly affects the variable Income of Or namental Plant Entrepreneurs at Wijaya Flower Kiosk amounting to Rp0.232466. The price of Ornamental Plants and Consumer Income simultaneously positively and significantly affected the variable Income of Ornamental Plant Entrepreneurs at Wijaya Flower Kiosk amounting to Rp288,980.4. With the results of this study it is recommended for Ornamental Plant Entrepreneurs to pay attention to the quality of ornamental plants sold so that it always attracts the attention of consumers to buy. Researchers hope, for future research should be able to provide and develop research and develop free variables.

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