Persepsi Pengguna Aplikasi E-Commerce Dalam Masa Pandemic Covid-19 (Studi Kasus Kiosbeta)

SERVAS, Maria Imelda (2022) Persepsi Pengguna Aplikasi E-Commerce Dalam Masa Pandemic Covid-19 (Studi Kasus Kiosbeta). Undergraduate thesis, Universitas Katolik Widya Mandira Kupang.

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Abstract

The development of information and communication technology has brought rapid changes in people's lives in the social, economic and cultural fields. One example of the development of information and communication technology at this time is the internet. The use of the internet is not only for finding information, but also for economic transactions called e-commerce. The Covid-19 pandemic in the last two years has increased the use of e-commerce applications on various platforms. Including the Kiosbeta application which specifically serves the needs of the people in Kupang City. But whether this service meets all the criteria for health protocols and diverse people's spending desires must certainly be measured scientifically, how is the perception of the public using e-commerce applications during the covid-19 pandemic. The goal is to measure the perceptions of e-commerce application users in the Covid-19 pandemic situation on the kiosbeta application. The method used in this research is a qualitative method. Data was collected through a questionnaire which was circulated online and received as many as 130 respondents. This study consisted of five groups of questions, namely ease of application, speed of service purchase process, customer complaints, availability of goods and hygienic services. Each group consists of four questions, arranged on a Likert scale of 1 to 7 to obtain a relatively broad answer. The results obtained are the ease of application with a value of 0.92 which is below the average, while the speed of service with a value of 1.95, customer complaints with a value of 2.10, the availability of goods with a value of 2.11 and hygienic services with a value of 2.21, obtained a good and very good position.

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