Faktor Faktor yang Mempengaruhi Kunjungan Wisatawan pada Obyek Wisata Pantai Kawona di Kabupaten Sumba Barat Daya

WOLLA, Petrus Fernando Putra (2025) Faktor Faktor yang Mempengaruhi Kunjungan Wisatawan pada Obyek Wisata Pantai Kawona di Kabupaten Sumba Barat Daya. Undergraduate thesis, Universitas Katholik Widya Mandira Kupang.

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Abstract

Petrus Fernando Putra Wolla, NIM 31119090, with thesis title: Factors Influencing Tourist Visits to Kawona Beach Tourist Attraction in Southwest Sumba Regency. Supervised by Dr. M.E. Perseveranda, SE, M.Si as Supervisor I and Br. Salomon Leki, SE, M.Ec.Dev as Supervisor II. This study aims to analyze the factors influencing tourist visits to Kawona Beach tourist attraction in Southwest Sumba Regency. The factors examined include facilities, attractiveness, accessibility, promotion, security, and comfort. The study uses multiple linear regression analysis to test the partial and simultaneous effects of these factors on tourist visits. The population of the study consists of all tourists visiting Kawona Beach, with a sample of 36 respondents selected using purposive sampling Based The results of the study show that, partially, facilities, attractiveness, accessibility, promotion, and security and comfort have a positive and significant influence on tourist visits. Facilities have a T-value of 1.856, attractiveness 1.922, accessibility 1.909, promotion 1.814, and security and comfort 5.495, all of which are greater than the T-table value of 1.697 with a significance level of 0.000 < 0.05. Simultaneously, these five factors also significantly influence tourist visits, with an F-value of 2.937 > F-table value of 2.701 and a significance level of 0.000 < 0.05. on the findings, it is recommended to improve facilities, enhance attractiveness, improve accessibility, optimize promotion, and increase security and comfort at Kawona Beach to boost future tourist visits.

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