Analisis Pengaruh Modal Dan Harga Terhadap Tingkat Pendapatan Online Shop di Kecamatan Koting (Studi kasus Di Desa Koting, Kecamatan Koting, Kabupaten Sikka)

DIMA, Enike Tje Yustin (2021) Analisis Pengaruh Modal Dan Harga Terhadap Tingkat Pendapatan Online Shop di Kecamatan Koting (Studi kasus Di Desa Koting, Kecamatan Koting, Kabupaten Sikka). EKOPEM : Jurnal Ekonomi Pembangunan, 6 (3). pp. 32-41. ISSN 2503-3093

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Abstract

The purpose of this study is to find out how the development of the analysis of the influence of capital and price on the level of income of the Online Store in Koting District, then also to find out whether the capital and price variables together affect the income of the Online Store in Koting District. This study uses quantitative data, the type of data that can be measured or calculated directly, in the form of information or explanation expressed in numbers or in the form of numbers. Sources of data used in this study is primary data is a source of research data obtained directly from the original source and (not through intermediaries). There are 88 samples in this study and the analytical tools used are regression models and inferential statistics with four tests, namely the classical assumption test, multiple linear regression analysis, hypothesis testing and analysis of the coefficient of determination (R2). The results obtained: capital and price variables simultaneously have a positive and significant effect on Online Shop Revenue. While the capital variable partially has a positive and insignificant effect on Online Shop Income, the price variable partially has a positive and significant effect on Online Shop Income. With the results of the Goodness Of Fit Test (R2) Determination Coefficient of 0.538944 or 53.89 percent the dependent variable (Online Shop Income) can be explained by the independent variable Capital (X1), Price (X2). While the remaining 46.11 percent is explained by other variables not included in this study.

Item Type: Article
Uncontrolled Keywords: Capital, Price, Income online shop
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomika dan Bisnis > Program Studi Ekonomi Pembangunan
Depositing User: S.Fil Lake Primus Sani
Date Deposited: 20 Mar 2025 06:21
Last Modified: 20 Mar 2025 06:21
URI: http://repository.unwira.ac.id/id/eprint/19703

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