Analisis Semiotik Masalah Etika dalam Iklan (Studi Kasus Iklan Majalah “Ayahbunda” Tahun 2013 dan Tahun 2014)

MAX, Lucy (2018) Analisis Semiotik Masalah Etika dalam Iklan (Studi Kasus Iklan Majalah “Ayahbunda” Tahun 2013 dan Tahun 2014). Interaksi: Jurnal Ilmu Komunikasi, 7 (1). pp. 39-53. ISSN 2548-4907

Text ANALISIS SEMIOTIK MASALAH ETIKA DALAM IKLAN (Studi Kasus Iklan Majalah “Ayahbunda” Tahun 2013 dan Tahun 2014).pdf Restricted to Repository staff only Download (1MB)

Abstract

Advertising is needed for anticipating a crisis in a company or institution in order to gain a positive image from society. However, this research saw that there is a problematic issue of ethics in the advertising itself. By doing semiotic analysis on the advertisement of AC Sharp and the Dettol Liquid Soap published by “Ayahbunda” Magazine this research finds that there is a potential problem of ethics in those advertisements that can be explained by these four issues; firstly, the message of the advertisement have bias regarding its truthfulness and rationality; secondly regarding the recognizing ethics issues, the advertisement was trapped between rationality and creativity; thirdly, the advertisement has neglected principle of humaneness and finally there is a miss-interpretation and false image on both advertisement.

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