E-Commerce Distribusi Produk Pertanian Pada PT. BISI Internasional Tbk Cabang Kupang

BARETO, Jerimias (2021) E-Commerce Distribusi Produk Pertanian Pada PT. BISI Internasional Tbk Cabang Kupang. Undergraduate thesis, Universitas Katolik Widya Mandira Kupang.

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Abstract

PT. BISI Internasional Tbk Kupang Branch is a company engaged in the distribution of agricultural products including corn seeds, vegetables, rice, fertilizers and pesticides in East Nusa Tenggara Province with a wide marketing area covering several regencies on Timor Island and its surroundings. A large working area with large consumer needs is the company's profit target. Turnover of corn and rice seeds produced reaches 1 billion (M) Rp, Vegetable seeds: 3 (M) Rp, Pesticides: 3 (M) Rp with a total free market of 7 (M) Rp every year. The benefits obtained of course cannot be separated from the performance of field officers, which are expanded from marketing and promotion activities into direct sales of company products to consumers, namely farmers, shops or small kiosks as well as local governments in order to support the community's economy. The obstacle experienced by PT. BISI Internasional Tbk Kupang Branch is a large work area and is only supported by 7 field officers as a direct marketing channel to consumers. This affects the effectiveness of product distribution when a purchase occurs, but product stock is limited. In this condition the performance of field officers has shifted to company efficiency with hampered product distribution mobility. Based on these problems, it is necessary to create an information media in the form of e-commerce applications as one of the company's distribution center lines for the community. The distribution system is made on a website-based basis and has a function as a product distribution medium as well as accelerating opportunities in the marketing process. With this application, it is expected to be able to facilitate the performance of PT. BISI Internasional Kupang Branch in meeting the needs of the community as consumers for the realization of a productive economy.

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