Strategi Pengembangan UMKM Sektor Kuliner di Kelurahan Lasiana Kota Kupang

MANEAK, Maria Theodosia (2025) Strategi Pengembangan UMKM Sektor Kuliner di Kelurahan Lasiana Kota Kupang. Undergraduate thesis, Universitas Katolik Widya Mandira Kupang.

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Abstract

This study aims to identify internal and external factors that influence the growth of culinary Micro, Small and Medium Enterprises (MSMEs) in Lasiana Village through SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. The research method used is qualitative with data collection through in-depth interviews, direct observation, and documentation studies of culinary MSME actors selected using purposive sampling techniques based on certain criteria. Data analysis was carried out using the SWOT analysis framework to formulate MSME development strategies. The results of the study show that the main strengths of culinary MSMEs in Lasiana include strategic business locations, competitive product prices, and flexibility of business operations. On the other hand, significant weaknesses are low product innovation, limitations in business management, and minimal use of digital technology. Meanwhile, opportunities that can be utilized are the potential for improving the quality of human resources through training, developing more diverse product innovations, utilizing digital marketing opportunities, expanding online marketing networks, and increasing sustainable product innovation. Based on the SWOT analysis, several recommended strategies to accelerate the growth of culinary MSMEs in Lasiana Village are: (1) improving the quality of human resources through government-supported training, (2) encouraging sustainable product innovation to attract wider consumer interest, (3) optimizing the use of digital marketing platforms to expand market reach, and (4) strengthening business management through mentoring and training. With the implementation of the right strategy, it is hoped that culinary MSMEs in Lasiana Village can increase their competitiveness, develop sustainably, and make a more significant contribution to the local economy.

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