Penggunaan Uang Elektronik Dalam Transaksi Pembeli, Analisis Motif Dan Tantangan Yang Dihadapi Pengguna (Studi Kasus Konsumen Minimarket Indomaret Kecamatan Kota Lama Kota Kupang)

BRIA, Richardus Wilibard (2024) Penggunaan Uang Elektronik Dalam Transaksi Pembeli, Analisis Motif Dan Tantangan Yang Dihadapi Pengguna (Studi Kasus Konsumen Minimarket Indomaret Kecamatan Kota Lama Kota Kupang). Undergraduate thesis, Universitas Katolik Widya Mandira Kupang.

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Abstract

This research was written by Richardus Wilibard Bria (31120002) of the Development Economics Study Program under the guidance of Supervisor I Mrs. Dr. M. E Perseveranda, SE, M.Si and Supervisor II Mr. Adrianus Ketmoen, SE, MM with the title Research on the Use of Electronic Money in Buyer Transactions, Analysis of Motives and Challenges Faced by Users (Consumer Case Study of Indomaret Minimarket, Kota Lama District, Kupang City). The purpose of this study is to find out the development of the use of electronic money in buyer transactions, the motives for using electronic money, as well as the opportunities and challenges faced by electronic money users. This study uses qualitative research, data sources used primary and secondary data. The location of this study is Indomaret Minimarket, Kota Lama District, Kupang City, the population in the study is consumers who shop at the Minimarket. The results of the descriptive analysis of the variables of the motive for the use of electronic money are 104.78% that the motive for the use of electronic money for electronic money users is very good. The descriptive analysis of the variable of the challenge of using electronic money is 79.98% that the challenge of using electronic money for electronic money users is good. The descriptive analysis of the opportunity to use electronic money is 76.24% that the opportunity to use electronic money for electronic money users is good. The suggestion from this study is that consumers are expected to be more active in using electronic money for daily transactions, and continue to expand promotions with the use of electronic money to increase profits from Indomaret, and accelerate the payment process from consumers who use electronic money, but it leads to the impact of the use of electronic money on the socio-economic condition of consumers and personal financial management and conducts more research. He continued about the influence of certain conditions such as the Covid-19 pandemic that can change the way and pattern consumers use electronic money.

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