Analisis Faktor-Faktor Yang Mempengaruhi Pendapatan CV. Super Indo Perkasa Dan Daya Saing Dengan Minimarket Di Era Digital Serta Kontribusi Dalam Pembangunan Daerah Kota Kupang

MANEK, Anita Gabrela (2024) Analisis Faktor-Faktor Yang Mempengaruhi Pendapatan CV. Super Indo Perkasa Dan Daya Saing Dengan Minimarket Di Era Digital Serta Kontribusi Dalam Pembangunan Daerah Kota Kupang. Undergraduate thesis, Universitas Katolik Widya Mandira Kupang.

	Text ABSTRAK.pdf Download (945kB)
	Text BAB I.pdf Download (421kB)
	Text BAB II.pdf Restricted to Repository staff only Download (250kB)
	Text BAB III.pdf Restricted to Repository staff only Download (209kB)
	Text BAB IV.pdf Restricted to Repository staff only Download (354kB)
	Text BAB V.pdf Restricted to Repository staff only Download (466kB)
	Text BAB VI.pdf Download (197kB)
	Text DAFTAR PUSTAKA DAN KETERANGAN PLAGIAT.pdf Download (371kB)

Abstract

Anita Gabrela Manek, NIM 33120042, Paper entitles “Analysis of Factors Effect on Income and Competitive Strength of CV Super Indo Perkasa Comparing To Minimarts in Digital Age and Its Contribution For The Establishment of Kupang City” is supervised by Leopold M. T. Dawu, S.E.,M.M as a first supervisor and Antonius Y.W. Timuneno, S.Akun.,M.S.A as a second supervisor. The basic problems of this research are how the condition within CV Super Indo Perkasa, what dominant factors effect on income and competitive strength of CV Super Indo Perkasa comparing to minimarts in digital age and its contribution for the establishment of Kupang City. This research aim at knowing in detail the condition within CV Super Indo Perkasa, analyzing factors effect on income and competitive strength of CV Super Indo Perkasa and its contribution for the establishment of Kupang City. Method used in this research is qualitative method. Meanwhile, data collecting tehnic used in this research are in depth interview and documentation which involve one respondent of CV Super Indo Perkasa served as Human Resource Development (HDR). Result shows that the income of CV Super Indo Perkasa is significantly increase from the first year up to now. Dominant products contribute to the enhancement of income of CV Super Indo Perkasa is Fast Moving Products. CV Super Indo Perkasa also uses technology as commercial medium. Factors effect on income and competitive strength of CV Super Indo Perkasa are: 1) selling Price significantly effects on income and competitive strength, 2) range significantly does not effect on income and competitive strength, 3) operational schedule (work schedule) significantly does not effect on income and competitive strength, 4) online marketing significantly effects on income and competitive strength. Other factor effect on income and competitive strength of CV Super Indo Perkasa found by researcher in this research is price changing among competitors. This factor significantly effects on income and competitive strength of CV Super Indo Perkasa. In terms of income and competitive strength, minimarts do not play role as competitors to CV Super Indo Perkasa but Supermarkets do. Three Supermarkets which become competitor to CV Super Indo Perkasa are Jabal Mart, Hyperstore and Matahari. Several types of contribution of CV Super Indo Perkasa as a private company in developing Kupang City are through tax, employment, helping UMKM agent to promote products, providing market place, doing social activities through Corporate Social Responsibility (CSR). Based on results and conclusion of this research, researcher suggests some feedback to CV Super Indo Perkasa. Such a feedback as follows: 1) in terms of financial managing and marketing, CV Super Indo Perkasa should massively and innovatively uses technology, 2) CV Super Indo Perkasa should massively been engaged in social activities through Corporate Social Responsibility (CSR), 3) for further researcher, it is suggested either to add another variables which have not been applied yet in this research or expand the range of this research using new method in order to find new findings.

Actions (login required)

View Item