Perencanaan dan Perancangan Showroom Mobil Mercedes-Benz di Kota Kupang

WILU, Martinus Kurniawan (2025) Perencanaan dan Perancangan Showroom Mobil Mercedes-Benz di Kota Kupang. Undergraduate thesis, Universitas Katolik Widya Mandira Kupang.

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Abstract

The development of the automotive industry in Indonesia, particularly the demand for luxury cars such as Mercedes-Benz, has increased the need for representative showroom facilities in various regions, including Kupang City, which currently lacks a luxury car showroom. This research aims to design a Mercedes-Benz showroom building in Kupang City by applying a futuristic architectural approach that emphasizes innovation, aesthetics, and functionality. The research uses a qualitative descriptive method through field studies, observation, interviews, as well as literature and precedent studies. The analysis covers site feasibility, circulation, spatial planning, building mass arrangement, and space requirements based on user activities. The selected project site is located at Jl. CBD Boulevard I, Fatululi, Kupang City, with a land area of 12,805 m². The design results demonstrate that the application of futuristic architecture can produce a showroom that serves not only as a sales and exhibition space but also as a modern architectural icon that supports the city's identity. This design is expected to contribute to the development of commercial architecture and meet public demands for high-quality automotive facilities in Kupang City.

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