Analisis Penggunaan Fitur Close Friend Instagram Sebagai Strategi Manajemen Privasi (Studi Kasus pada Generasi Z Grup Fourlifers)

NAWA, Putri Ayu Dwi Ningsih Bunga (2025) Analisis Penggunaan Fitur Close Friend Instagram Sebagai Strategi Manajemen Privasi (Studi Kasus pada Generasi Z Grup Fourlifers). Undergraduate thesis, Universitas Katolik Widya Mandira Kupang.

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Abstract

This thesis is entitled An Analysis of the Use of Instagram’s Close Friend Feature as a Privacy Management Strategy (Case Study on Generation Z in the Fourlifers Group). The presence of the Close Friend feature on Instagram responds to the growing need among social media users—particularly Generation Z—to manage boundaries regarding personal information shared in digital spaces. This feature allows users to share content selectively with individuals they trust. This study aims to analyze the privacy management strategies employed by Generation Z through the Close Friend feature on Instagram. The research uses a case study approach with a descriptive qualitative method. Data were collected through in-depth interviews, direct observation of Close Friend content, and documentation. The findings show that informants use the Close Friend feature selectively and gradually, based on the level of closeness and trust they have with their audience. The use of this feature reflects the stages of the Social Penetration Theory, from orientation to stable exchange. Furthermore, informants also actively apply key principles of Communication Privacy Management Theory, such as privacy ownership, privacy control, and anticipating privacy turbulence. This study concludes that the Close Friend feature serves as an effective strategy for Generation Z to create a safe space for sharing personal information, while also reinforcing their control over digital identity.

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