Impression Management Melalui Makeup di Kalangan Mahasiswi (Studi Fenomenologi Alfred Schutz pada Mahasiswi Jikom 21 Fisip Unwira)

FINDORO, Vinsensa Ingrid Apolonaria (2025) Impression Management Melalui Makeup di Kalangan Mahasiswi (Studi Fenomenologi Alfred Schutz pada Mahasiswi Jikom 21 Fisip Unwira). Undergraduate thesis, Universitas Katolik Widya Mandira Kupang.

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Abstract

This study is entitled Impression Management Through Makeup Among Female Students (Alfred Schutz Phenomenology Study on Female Students of Jikom 21, Faculty of Social and Political Sciences, Unwira). The purpose of this study is to determine impression management through makeup carried out by female students of Alfred Schutz Phenomenology Study on female students of Jikom 21, Faculty of Social and Political Sciences, Unwira. This study uses a qualitative descriptive analysis method, where researchers collect data through interviews and observations, and documentation. This study uses Alfred Schutz's phenomenology theory. This theory views human actions as something that has subjective meaning. Every human action is influenced by motives that are divided into two: Because motive, which is the background of experience that drives a person or individual to take an action. In-order-to motive, which is the intention or result to be achieved from an action. The use of makeup by female students is understood through their subjective experience of why they use makeup (reason motive), and what they want to achieve through its use (purpose motive). The results of this study are that female students use makeup not only as a style but also as a tool to manage impressions.

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