Analisis Pengaruh Modal Dan Harga Terhadap Tingkat Pendapatan Online Shop Di Kecamatan Koting (Studi Kasus Di Desa Koting, Kecamatan Koting, Kabupaten Sikka)

PAULA, Septyani Vinsensia (2021) Analisis Pengaruh Modal Dan Harga Terhadap Tingkat Pendapatan Online Shop Di Kecamatan Koting (Studi Kasus Di Desa Koting, Kecamatan Koting, Kabupaten Sikka). Undergraduate thesis, Universitas Katolik Widya Mandira Kupang.

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Abstract

The purpose of this study is 1) To find out how the development of the analysis of the influence of capital and price on the level of online shop income in Koting District, 2) To find out whether the capital variable and the price variable together affect the online shop income in Koting District. This study uses quantitative data, the type of data that can be measured or calculated directly, in the form of information or explanation expressed in numbers or in the form of numbers. Sources of data used in this study is primary data is a source of research data obtained directly from the original source and (not through intermediaries). There were 88 samples in this study which were then processed using Eviews 10 and analyzed using regression models and inferential statistics with four tests, namely 1) Classical assumption test 2) Multiple linear regression analysis 3) Hypothesis test 4) Analysis of the coefficient of determination (R2). The results obtained: Capital variable, Price variable simultaneously has a positive and significant effect on Online Shop Income. While the Capital variable partially has a positive and insignificant effect on Online Shop Income, the Price variable partially has a positive and significant effect on Online Shop Income. With the results of the Goodness Of Fit Test (R2) Determination Coefficient of 0.538944 or 53.89 percent the dependent variable (Online Shop Income) can be explained by the independent variable Capital (X1), Price (X2). While the remaining 46.11 percent is explained by other variables that are not included in this study With the results of this study, it is recommended that online shop owners continue to pay attention to the quality of goods/products and always give discounts to buyers every three times buyers shop so that they can increase the level of trust from consumers/buyers and attract buyers in purchasing online shop products.check the goods/products that have been ordered so that they can pick up the goods on time so that the owners of the Online Shop do not experience a loss in selling the products of the Online shop.

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